Our Story

It started with a sketch.

In 2011, a guy in a 99 Overall shirt showed up in a notebook. Huge round eyes, a long nose, a crooked smile. His name was Mumbles. He stayed on paper for years.

The drawing was never perfect. That was the point. The imperfections are what made him real enough to remember.

Why 99?

99 is one short of 100. The missing one is growth.

Nobody is finished. Even at your best, there is something left to learn, improve or become. 99 Overall is the brand for people who know that and keep going anyway.

I AM

I AM is the mantra. It stays open on purpose. I am here. I am capable. I am growing. I am becoming.

Real Toons

Mumbles knows he is a Toon. He also knows our world exists, and he believes that if enough real people know who he is, he can become real too. So he and his crew, The Chosen Ones, are making a show to get there.

99 Overall is what they wear on the way.

Shop 99 CORE · Meet The Chosen Ones